Getting to Know: DewMass Marketing

Time to introduce one of the major entities involved here, DewMass Marketing. In order to successfully get the word out about this event, Mount Snow recruited a group of students from the University of Massachusetts Sport Management Department to work with them. This group of 14 students makes up DewMass Marketing, an agency working to stir up excitement for the Winter Dew Tour here on the East Coast.

Throughout the next two months, DewMass Marketing will be periodically updating their activities to let you know what events are coming up in the area, and will provide an inside look at their workings for any potential marketing enthusiasts out there.