That's UMass faculty member and DewMass Marketing supervisor Dr. McDonald (or "D-Mac" as the skater kids like to call him) tearing it up on the Vew-Do balance board. He's looking to get sponsored and enter next summer's Dew Tour, so attach your company to this up-and-coming hipster now!
Last Friday, Mount Snow and the DewMass Marketing team took over the UMass campus center armed with balance boards, a prize wheel, and of course, the giant Carinthia SWAT van. Props to Vew-Do balance boards. We had one of their boards on site and gave some kids the chance to win Mount Snow lift tickets for pulling off a trick on it.
As you can see, we built up a bit of a line for this event. We'd like to say it was all us, but in truth, all those college students really wanted the chance to win Mount Snow pint glasses for some reason! Hmm...
I'm guessing they want to use it for their milk and cookies.
More pics below...
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